
Cape Town - While national tourism figures are showing an almost 10% year-on-yeardecline, Cape Town and the Western Cape seem to be bucking the trend with figures either increasing or remaining stable.
Statistics SA showed that nationally, figures for overseas tourists (236 647) in March this year decreased by 9.2% from 260 514 in March last year. Leaders in Cape Town's tourist industry are confident things are improving in the Western Cape.
While arrivals stats from Cape Town International Airport aren't compiled on a quarterly basis and total arrivals to the airport in May decreased by 3%, Cape Town Tourism chief executive Enver Duminy said: “Overall arrivals in the first quarter of 2019 were up.
“Cape Town Tourism conducted a survey with tourism businesses and 37% indicated that their performance over Q1 of 2019 was either ‘better’ or ‘much better’. Interestingly, and very indicative of this period being largely a recovery from the drought impact in 2018, were the 49% of businesses forecasting either ‘better’ or ‘much better’ performance in Q2.”
Bon Hotels chief executive Guy Stehlik said: “Tourism numbers don't rise and fall by mistake. It takes years of sustained hard work by all tourism stakeholders to drive tourism to a country.
An industry snapshot provided by Cape Town Tourism from April said: “With the exception of Kirstenbosch Gardens and V&A Waterfront, attractions reported a year-on-year increase in visitors. (Decreases were) due to the timing of the school holidays and economic pressure influencing the domestic market. Those with year-on-year increases cited that it was largely due to the recovery of the impact of the drought.”
Information provided by Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, said as far as revenue per available room was concerned, “on a provincial and city level, Cape Town (R1 147.31) and the Western Cape (R1 029.19) as a whole achieved the highest revenue among all provinces and top cities in 2018”.
Duminy said: “Winter is the traditional low period for tourism in the region. But as Cape Town Tourism we've always taken it as an opportunity to boost domestic tourism.”
Duminy said: “The thinking is that we can't market Cape Town as we have always done. We need to connect with fellow South Africans and welcome them to Cape Town in an unexpected way that gets their attention and makes them reconsider Cape Town for their winter break. Of course, a good deal is always a great drawcard.”
However, the picture is not all rosy: South African political realities as well as the economy are casting long shadows over the Cape's tourism sector, Stehlik said.
“Our country is effectively experiencing yet another technical recession and thus South Africans' appetites for spending their disposable income on holidays suffers.”
@MwangiGithahumwangi.githahu@inl.co.za
Cape Argus
Cliff Jacobs (Nat Dpl Hotel Man (UJ). MPRE. GA Level 5 TEFL) Managing Principal / CEO Exquisite Hotel Consultants (Pty) Ltd Mobile: +27 (0) 84 413 1071 / +27 (0) 61 716 6951 Email: cliff@exquisitehotelconsultants.com Web: https://www.exquisitehotelconsultants.com © All rights reserved Terms and Conditions apply Scroll down to view our Hospitality Properties and Businesses for sale or lease or lease-to-buy or partnership arrangement or management agreement arrangement.
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LAUNCH OF EXQUISITE CARD DISCOUNT LOYALTY PROGRAM FOR ACCOMMODATION & CAR HIRE
As an hotelier of some 40 years standing – 22 years of which as the original owner/operator of Villa Belmonte Manor House Hotel in Cape Town, I am so very pleased and proud to introduce our new venture, namely Exquisite Card™, to you, to meet the needs of Internet-driven travellers who have the power and inclination to plan their holidays or business trips themselves and accordingly reserve flights, accommodation and car hire, etc. directly with service providers.
Exquisite Card offers discounts to this new kind of traveller through a discount card and/or voucher, which entitles the holder to +-20% discount on accommodation - as well as a variety of excellent additional special offers from time to time (including additional discounts on food and beverages) - on more than 5000 four and five star-standard hotels, boutique hotels, guesthouses, lodges and self-catering rooms in twelve African countries, and increasing in numbers and generally, a spread of properties throughout Africa and the rest of the World on a daily basis. The card or voucher is purchased through a secure e-commerce portal at www.exquisitehotelconsultants.com
At a cost of R 390 for a one-year card, R 690 for a two-year card, or R29 for a daily voucher (yes, you can be a member of Exquisite Card™ for just one night if you wish!). This is an insignificant charge compared to the savings made on just one night’s accommodation and other tourism services like car hire and spa treatments etc. Note that we are also currently negotiating with domestic and foreign airlines, restaurants, hired car groups, etc for similar discounts.
How does it work? The cardholder searches the Exquisite Card website for partnering establishments and services, then books directly, stating the card or voucher number. The hotel then charges the client an average of 20% less than the published rate. Nearly two hundred top properties have already become Exquisite Card partners. If you’re wondering, “Where’s the catch?” there quite simply isn’t one. Hotels/Guesthouses want more business, travellers want to pay less and Exquisite Card™ discounts bring the two parties together and make everybody happy! All establishments and partners of Exquisite Card are expected to meet rigorous standards, because our members expect a high level of product and service.
So, please do browse the website and become a member of Exquisite Card™ when next you travel. Should you have any queries whatsoever, please do not hesitate to contact myself at (27) (21) 84 413 1071 or via email at cliff@exquisitehotelconsultants.co.za.
All the best
Cliff Jacobs
Managing Director - Exquisite Card (Pty) Ltd
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Cliff Jacobs (Nat Dpl Hotel Man (UJ). MPRE. GA Level 5 TEFL) Managing Principal / CEO Exquisite Hotel Consultants (Pty) Ltd Mobile: +27 (0) 84 413 1071 / +27 (0) 61 716 6951 Email: cliff@exquisitehotelconsultants.com Web: https://www.exquisitehotelconsultants.com © All rights reserved Terms and Conditions apply Scroll down to view our Hospitality Properties and Businesses for sale or lease or lease-to-buy or partnership arrangement or management agreement arrangement.